Mercedes-Benz of Buffalo Fashion Week

The official blog of Mercedes-Benz of Buffalo Fashion Week. September 19-27, 2013. info(at)buffalofashionweek(dot)com

Sponsor: Milk_shake Hair Products


“Intercosmo Gruppo is an entrepreneurial story, with a soul that has always put passion in everything that they do.  They have a passion for innovation, passion for beauty and creativity. Intercosmo Gruppo is locally owned and managed by Marcella & Roberto Picone. They want to be recognized by beauty professional and consumers as a leader in professional hair specialists & hair care products. Intercosmo Gruppo wants to demonstrate its attention and sensitivity to the ever-demanding market trends with close attention to product quality and fashion demand and trends as testimonial of ITALIAN CREATIVITY.”

Marketing director for milk_shake, Marcella Picone, gave us a little background on both the haircare products and the company!

When did you get into the haircare industry?

MP: Well growing up in a family of either construction or professional beauty the decision was simple. We’ve always had a passion but also been exposed to the elements of international hairdressing, fashion, style, and beauty.

Do your products range for different hair types?

MP: Yes, our unisex brands are segmented for a multitude of ethnicities including curly/frizzy, straight, thin, course or chemically treated hair.

What’s the history behind the name?

MP: INTER-(short for international) COSMO-(short for cosmetics) GRUPPO translates as group (from Italian) but also signifies the group exposure into the industry.

Tell us about the experience with the beauty expo.

MP: With the success of MBBFW we have been able to touch on the idea of bringing hair extravaganzas and education to Buffalo but also have the privilege in introducing international brands to the WNY market. It seems WNY is always a step or two behind the rest of the North American marketplace and now that our roots are here, since our parents migrated from Italy, we have no desire in relocating.
We want to maximize what we’ve been subjected to on our frequent European trips and bridge a long awaited gap of international offerings.

Tonight is Chris Palu from Project Runway will be speaking at Villa Maria and TOMORROW is the Statler show! Coming up: blog post with photos from last night’s boutique show!

-XO, L.

(Photo source: Facebook)


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This entry was posted on September 25, 2013 by in Buffalo Profiles, Events, Sponsors and tagged , , , , , .

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